What is 401(k) Day?

It is an annual celebration spotlighting the importance of employer-sponsored profit sharing and 401(k) plans. As retirement follows work, 401(k) Day follows Labor Day. In 2008, 401(k) Day is officially on September 5, the Friday after Labor Day. If September 5, does not work for your company, you can select another date to celebrate 401(k) Day that best meets your company's needs - in fact feel free to celebrate 401(k) Day all year long!

Campaign Theme for 2008

Are your employees in their early 20's where retirement is a million miles away and not exactly on their day-to-day radar? Or, are they more settled in their life and careers and juggling marriage, a mortgage, and college for their kids? Or, are some of your employees hitting the Baby Boomer phase and recognizing that retirement is just around the corner? Maybe the reality that they haven't saved enough just hit home. 401(k) Day 2008 offers help to each demographic group by segmenting campaign materials into three groups with appropriate creative, interactive and print tools that support the needs and questions that employees have while keeping 401(k) on their minds.

Our tools will do just that - keep 401(k) on their minds throughout the year and throughout their career and help them make the best decisions possible to secure their own retirement readiness. These life stages are illustrated through the use of a loosely based selection of television shows which appeal to each age demographic while the remote control logo is used to showcase that they are in control of their retirement planning and can change channels as their needs and opportunities change.

By using a television metaphor the 401(k) Day 2008 campaigns will provide a positive everyday connection with life for each demographic group from Generation Y to Baby Boomers.

Tying the campaign together are customizable Targeted Posters (one for each audience) with space to add your own action steps. Posters can be printed 11 x 17 or 8 ½ x 11. The blank space can announce times and location of your event.

What is 401(k) Day?

It is an annual celebration spotlighting the importance of employer-sponsored profit sharing and 401(k) plans. As retirement follows work, 401(k) Day follows Labor Day. In 2008, 401(k) Day is officially on September 5, the Friday after Labor Day. If September 5, does not work for your company, you can select another date to celebrate 401(k) Day that best meets your company's needs - in fact feel free to celebrate 401(k) Day all year long!

Campaign Theme for 2008

Are your employees in their early 20's where retirement is a million miles away and not exactly on their day-to-day radar? Or, are they more settled in their life and careers and juggling marriage, a mortgage, and college for their kids? Or, are some of your employees hitting the Baby Boomer phase and recognizing that retirement is just around the corner? Maybe the reality that they haven't saved enough just hit home. 401(k) Day 2008 offers help to each demographic group by segmenting campaign materials into three groups with appropriate creative, interactive and print tools that support the needs and questions that employees have while keeping 401(k) on their minds.

Our tools will do just that - keep 401(k) on their minds throughout the year and throughout their career and help them make the best decisions possible to secure their own retirement readiness. These life stages are illustrated through the use of a loosely based selection of television shows which appeal to each age demographic while the remote control logo is used to showcase that they are in control of their retirement planning and can change channels as their needs and opportunities change.

By using a television metaphor the 401(k) Day 2008 campaigns will provide a positive everyday connection with life for each demographic group from Generation Y to Baby Boomers.

Tying the campaign together are customizable Targeted Posters (one for each audience) with space to add your own action steps. Posters can be printed 11 x 17 or 8 ½ x 11. The blank space can announce times and location of your event.