401(k) Day Communications Tools for Plan Sponsors
2012 Program
The 2012 401(k) Day campaign uses nostalgic kid-themed graphics to draw the attention of your employees. The key messages provide information and education regarding saving for retirement in actionable terms. The entire campaign can be used at one time, or spread throughout the year, and into next. The communications can be customized with your company’s logo, a call to action, and your plan’s contact information.
In addition, we added a final "course" to last year’s colorful food- themed campaign, which also was designed to work beyond the first year. This final course is dessert…plan to enjoy retirement! Note that there is a separate user’s guide for the first three courses of the 2011 campaign; but the 2011 materials and the new "dessert course" are designed to be used together.
2011 Program
The 2011 401(k) Day campaign uses brightly colored presentations of food-themed analogies to encourage participants to take action regarding their personal retirement savings. The communications can be customized with your company's logo and contact information for distribution to your employees. We've divided the campaign into three courses for you to be able to use at anytime throughout the year --actually, continuously throughout the year -- as we roll out a fresh new theme over the next several months.
Download 2011 Program. Zip file includes postcard, flyer, poster, banner art, and usage instructions.
Download the 403(b) Version. Zip file includes postcard, flyer, poster, banner art, and usage instructions.
2010 Program
PSCA's 2010 401(k) Day is an exceptional education campaign that will help plan sponsors and participants learn more about the benefits of saving for retirement in a 401(k) plan. Each component of the campaign features a series of valuable education and communication tools that can be customized with your own company name and logo. These tools include posters, postcards, fliers and articles.
This year’s exciting program features communication campaigns targeted to three different generations of workers at different stops on their journey to retirement. The themed campaigns are:
On the Winding Road to Retirement … Let Your 401(k) Plan Help Get You There. This campaign encourages the younger workers to:
- Enroll in their company’s 401(k) plan
- Increase their contribution to their 401(k) plan
- Take control of their savings
- Learn about available investment options
View all downloadable communications pieces for the "Winding Road to Retirement" theme.
This program includes Spanish versions of the postcard, flyer and poster.
Map the Course to Your Destination… Steer Your Retirement Account to Get You There. This campaign encourages Generation X workers to:
- Ensure their 401(k) investments are on target to get them where they need to be
- Shift their asset mix to stay on course
- Prepare for detours on their journey toward retirement
View all downloadable communications pieces for the "Map the Course" theme.
This program includes Spanish versions of the postcard, flyer and poster.
Maintain Your 401(k)… Proper Care of Your Retirement Account Will Get You There. This campaign encourages Baby Boomers to:
- Check their account balance frequently
- Work with their 401(k) plan administrator or a financial advisor
- Make sure they are prepared to make their retirement destination
View all downloadable communications pieces for the "Maintain Your 401k" theme.
