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Welcome to 401(k) Day 2010: "Taking You There"

401(k) Day is an annual celebration spotlighting the importance of employer-sponsored profit sharing and 401(k) plans. As retirement follows work, 401(k) Day follows Labor Day. In 2010, 401(k) Day is officially September 10, 2010, the Friday after Labor Day.

Thanks to our
2010 Sponsors

ADP Retirement Services

Fidelity Investments

The Hartford

Lincoln Financial Group

Principal Financial Group

Wells Fargo

Special thanks to
Write On Target, Inc.
for the creation and design of employee education materials.

PSCA 401k Day

PSCA's 2010 401(k) Day is an exceptional education campaign that will help plan sponsors and participants learn more about the benefits of saving for retirement in a 401(k) plan. Each component of the campaign features a series of valuable education and communication tools that can be customized with your own company name and logo. These tools include:

  • Posters
  • Postcards
  • Fliers
  • Articles

This year’s exciting program features communication campaigns targeted to three different generations of workers at different stops on their journey to retirement. The themed campaigns are:

On the Winding Road to Retirement... Let Your 401(k) Plan Help Get You There. This campaign encourages the younger workers to:

  • Enroll in their company's 401(k) plan
  • Increase their contribution to their 401(k) plan
  • Take control of their savings
  • Learn about available investment options

Map the Course to Your Destination... Steer Your Retirement Account to Get You There. This campaign encourages Generation X workers to:

  • Ensure their 401(k) investments are on target to get them where they need to be
  • Shift their asset mix to stay on course
  • Prepare for detours on their journey toward retirement

Maintain Your 401(k)... Proper Care of Your Retirement Account Will Get You There. This campaign encouraged Baby Boomers to:

  • Check their account balance frequently
  • Work with their 401(k) plan administrator or a financial advisor
  • Make sure they are prepared to make their retirement destination

Wherever your employees are on their road to retirement, PSCA's 2010 401(k) Day will take them there!